Usually, when we have become established in a second

tier city, we will expand to neighboring lower-tier cities. For example, we have developed ve

ry well in Xiamen (Fujian province), and based on this we will expand to smaller cities nearby,” he said.

About 70 percent of small-town youths live from paycheck to paycheck, and most of their money goe

s on household items, luxuries, entertainment and travel, according to a report on this age group rec

ently released by the Central Committee of the Communist Youth League of China.

“They also like quality products, good brands and are interested in being trendset

ters,” said Sun Hongyan, a researcher at the China Youth and Children Research Center.

Sun, the main author of the report, said 35.5 percent of small-town youths use mob

ile phones or electronic devices that feature the latest designs from well-known brands.

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GiottoPress by Enrique Chavez